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Block: Opinion scales

Updated this week

The Opinion Scale block lets you collect participants' ratings or feelings on a topic using a visual scale. It's perfect for measuring satisfaction, agreement, preferences, or any subjective assessment on a continuum.


Setting up your opinion scale

Scale Labels

Labels help participants understand what each end (and optionally the middle) of your scale represents:

  • Left label: Defines the meaning of the lowest rating

  • Middle label: Clarifies the midpoint value

  • Right label: Defines the meaning of the highest rating

Clear labels are crucial for collecting accurate data, as they help participants understand exactly what each point on the scale represents.

Numerical Scale

  • Displays a scale with numbers

  • Great for precise ratings and quantitative analysis

  • You can choose whether to start the scale at 0 or 1

  • Ideal for measuring specific metrics like satisfaction scores

Star Rating

  • Shows a familiar star rating system

  • Highly intuitive for participants rating products or experiences

  • Best for consumer-oriented feedback scenarios

Emotion Scale

  • Displays a series of emotion faces ranging from negative to positive

  • Excellent for capturing emotional responses or satisfaction

  • More visual and less number-focused

Scale Range

Use the slider to set how many points your scale should have. A 5 point scale is often sufficient for most research questions. Larger scales (6-10 points) provide more granularity but may be harder for participants to distinguish between adjacent values.


Writing opinion scale questions

When crafting your question, aim for clarity and neutrality. Your question should be specific about what you want participants to rate. For example, "How satisfied are you with the checkout process?" works well, while "Isn't our new checkout process much better?" might bias your results.

Adding Context

The "Additional info" field gives you space to provide helpful context. Use this area to clarify exactly what aspect of the experience you want participants to rate or to provide any necessary background information that helps frame the question properly.

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