The Matrix block lets you gather ratings for multiple statements on a consistent scale, all within a single question. This is ideal for Likert-style surveys where you want participants to rate their agreement, satisfaction, or other attitudes across several related statements.
Setting up your matrix
Scale preset
Choose from a range of built-in scale types to match your research goals:
Agreement (Likert): Strongly disagree to Strongly agree
Satisfaction: Very dissatisfied to Very satisfied
Frequency: Never to Always
Likelihood: Very unlikely to Very likely
Difficulty: Very difficult to Very easy
Importance: Not at all important to Extremely important
Quality: Very poor to Excellent
Custom: Define your own scale labels
Select the preset that best fits the type of feedback you're looking for.
Scale points
Use the slider to set the number of scale points, from 3 to 7. A 5-point scale is the most common choice and works well for most use cases. Fewer points keep things simple, while more points allow for finer distinctions.
Statements
Type each statement you want participants to rate. Click "+ Add statement" to add more rows, or use "+ Bulk add" to add multiple statements at once. Each statement should focus on a single idea to keep responses clear and easy to analyse.
Include N/A option
Toggle this on to add a "Not applicable" option to each row. This is helpful when some statements may not apply to every participant, so they don't have to force a rating. You have the option to toggle this on/off int the results experience.
Randomise order
Toggle this on to present statements in a random order for each participant. This helps reduce potential bias from the ordering of statements.
Image
Toggle this on to display an image alongside your question. This can be useful when you want to provide visual context for the statements being rated.
[Screenshot: N/A option, Randomise order and Image toggles]
Writing matrix questions
When writing your question and statements, aim for clarity and consistency. Your question should set the context for all the statements beneath it. For example, "Rate your agreement with each statement about our onboarding experience" gives participants a clear frame of reference. Keep each statement focused on a single topic — avoid combining two ideas in one row, such as "The onboarding was fast and easy to understand."
Adding Context
The "Additional info" field is your chance to provide helpful context. Think of it as the extra information participants might need to fully understand what you're asking. You might include definitions or clarify the time period being referenced here.