In order for your Study to go as smoothly as possible, incentives play a very big part in making sure you speak with the right people.
This article is a guide on what incentive bracket each audience groups fits into
Understanding and selecting the right incentive option sets your Study up for success!
🎒 Who fits a Standard Incentive?
General Population
Stay at home parents
Students
Retirees
Everyday shoppers
Online banking customers
Household & utility managers
People who own a car
Health Insurance customers
Public transport commuters........ you get the idea
💼 Who to choose Premium Incentives for..
Business Owners
Managers & Leaders
Decision Makers
C-suite professionals
Employees in the Health Industry
Cafe owners
Accountants
People with Disabilities or Accessibility Needs
Users of industry-specific tools/softwares
Users who use role-specific tools/softwares
Recruiting Minors via Parents & Guardians
👜 We suggest an Optional Premium Incentive for..
In Person sessions during peak hours or working hours
Affluent recruits (e.g customers of luxury products, EV Owners, high level of income)
Recruiting Partners or Friends to join on the same session
Sensitive topics - mental health & suicide, financial constraint & debt, political views
Any urgent recruits that require immediate sessions
During your Study setup, under the Audience Tab is where you determine your targeted participants. When choosing your Demographic Filters, you can choose to select as little or as much as you wish!
Note that if you were to select Business ownership or Employment Industry, your incentive option will automatically switch to Premium Incentives.
When recruiting participants of a certain profession or executive level, that would be considered Professional Study with Premium Incentives. This is so that we are able to target the right groups of people rather than supplying you with anyone & everyone (including stay at home parents/students/unemployed people etc...)
A higher incentive...
Attracts busy professionals and niche audiences
Acts as a thank you for their valuable time
Covers for magnified overheads, costs and recruitment efforts
🧳 What if I want to set my own Incentive?
We are big about taking the pain out of your research that's why we generally take care of messy money matters for you.
BUT! If you would like to propose a higher or more competitive incentive to help speed your recruitment up or attract more volume, we can work with you to convert that into a credit value. Just chat with a team member and we'll sort it out for you!
We hope this clarifies how we recruit and how we incentivise ethically & reasonably. If you have any further questions, the team is more than happy to support in the Live Chat! 👋🏻