You've got a research project in mind, to recruit from either multiple countries or you're needing to recruit different audience groups.
Examples of why you would have multiple Studies
Recruiting from United Kingdom and United States
Recruiting Consumers (B2C) and Businesses (B2B) to test your product
Recruiting younger and older age groups
Recruiting from different industries who may use the same product
AB Testing
Others...
Studies or Segments?
Better to split up your groups into separate studies or simply use Segments within the one Study?
The general rule is if your groups are quite distinct, it's best to set up separate Studies so we can recruit the right people to the right Study.
If your groups are generally the same category, but have minor differences - e.g. Demographic differences, you would set up 1 Study and utilise Segments.
You've decided to split up your Studies, here are some tips on how to best manage your sessions and participants.
Video Call or In Person
If your Study involves the use of a Calendar, you're probably wondering how you can avoid double-booking time slots! We suggest:
Setting specific timeframes for each Study.
For example: Run B2B Sessions in the morning (AM) and Run B2C Sessions in the afternoon (PM)
You could also set specific days for each Study.
For example: I'll speak to UK Participants from Monday to Wednesday, and US Participants on Thursday and Friday.
Online Task or Surveys
If you have separate Studies for your Unmoderated Study, you're most likely planning to AB Test your designs or balancing sample groups.
In this case, your ideal setup will be setting different demographic filters for each Study.
For example:
Study A for Younger Audience (Age set to 18 - 39) - Insert link with youth designs
Study B for Elderly Audience (Age set to 40 - 80) - Insert link with Large Text feature
We hope these tips help but if you need further assistance, please contact Support!