If your project needs distinct audience groups, run a separate study for each group. If the groups are broadly the same audience with minor differences, run one study and split it with segments or quota targets.
When you'd run multiple studies
Recruiting consumers (B2C) and businesses (B2B) for the same product
Recruiting clearly different age groups with different tasks
Recruiting from different industries that use the same product
A/B testing different designs with matched sample groups
Studies, segments or quota targets?
Separate studies when the groups are quite distinct. Each study gets its own screeners, filters and recruitment push, so the right people land in the right study.
Segments when it's one audience you want to organise and hand-pick from, for example splitting applicants by age band or location within one study.
Quota targets when you want guaranteed minimums within one study, for example a 50/50 gender split. Turn on Quota targets on the Recruit tab when setting up your study.
Tips for running parallel moderated studies
If both studies use a calendar, avoid double-booking yourself:
Set timeframes per study. For example, B2B sessions in the morning and B2C sessions in the afternoon.
Or set days per study. For example, UK participants Monday to Wednesday, US participants Thursday and Friday.
Tips for parallel surveys and online tasks
If you're A/B testing or balancing sample groups across unmoderated studies, give each study its own demographic filters so the samples don't overlap.
For example: Study A targets ages 18 to 39 with the youth-oriented design, Study B targets ages 40 to 80 with the large-text design.
Need help deciding how to structure a project? Message us on live chat and we'll advise.