When you click Create on the Studies page, you choose from six study types. Here's what each one is for.

Schedule and conduct remote interviews. The classic moderated method: you talk to participants one on one over video, Askable handles recruitment, scheduling and incentives. Use it for discovery interviews, moderated usability tests and anything where depth beats volume.

An AI moderator runs the interview for you, asking your questions and probing answers. Use it when you want interview-style depth at a scale and speed closer to unmoderated research.

Participants complete self-guided tasks in their own time, with recording. The builder supports conditional logic and variant comparison for A/B style testing. Use it for prototype tests, click tests and recorded task walkthroughs. Note the build locks once the study is live.

Quick structured feedback at volume. Use it for concept feelers, preference checks and questionnaires.

Recruitment only, for research that runs in a third-party tool. Askable finds, screens, schedules and pays participants; your tool does the rest. See how to use a third party tool.

Askable runs the research for you end to end: recruitment, moderation, analysis and reporting. See Askable Recruit vs Askable Plus.

Diary studies, longitudinal research, combined moderated and unmoderated designs with the same participants, or very niche audiences are all possible. Message us on live chat and we'll advise the best setup before you build.