In person testing, the OG form of research 😎
In Person sessions are perfect for physical product testing, food & beverage tasting, or if you simply value meeting your customers!
⛑️ With the occurrence of COVID and the emergence of remote technology, In Person Sessions are a rare breed, so here are some tips & advice on how to set up your In Person Study for success!
We encourage you to ensure you are following your local guidelines and keeping up to date with current restrictions.
The best way to communicate any special instructions in relation to COVID-19 is within the additional instructions section. You can also include anything else here that you haven't already outlined that participants may need to know.
💵 Tip 1 : Premium Incentives
With the increase of travel costs and the need to fork out time in their day to join a In Person Session, we highly recommend setting Premium Incentives as a default. This helps set your Study apart & shine ✨ This acts as an easy incentive for participants to apply.
📍 Tip 2 : Find a good location
Hosting your In Person session at an uncommon or far away location will deter participants from joining. We recommend renting a shared-office space OR choosing a familiar location like a famous cafe or library will make things easy for participants.
⏰ Tip 3 : Prep ahead
Set up your Study 2-3 weeks ahead of sessions provides Askable ample time to recruit participants. This means you'll have sufficient participants to choose from & it allows participants to put aside time to attend your session.
With life's busyness, travelling & attending an In Person session can be difficult for participants. Setting prime times like Lunch Hour, After-school hours, After-office hours, or weekends can help boost your results!
🥂 Tip 4 : Offer benefits
This one's our favourite. If it is in your capability to provide refreshments, free parking, or freebies, this can easily create an extra reason for participants to help support your research!
With the inclusion of freebies, the Askable team can also utilise this when broadcasting your Study out to our panel of participants.
💻 Tip 5 : Have your Laptop handy
Remember - Participants incentives are automatically processed right after their session is completed.
If you are on-site or a colleague is running the session on-site, it's important to be on top of your Study. In the case of any No-Shows, having your laptop next to you means you can quickly mark someone as a no-show so they won't get paid.
Time poor? We recommend having an admin or assistant on-site with you to manage your Askable Study so you can focus on the facilitating!
🕺🏻 Tip 6 : Back Up Participants
We understand that more effort & resources are involved for an In Person Study as opposed to a Remote Study. To make your In Person Studies worthwhile, we recommend booking in Back Up Participants so you don't have to hustle to get any last minute replacements.
Depending on your research budget & importance, some clients will go ahead & purchase extra quota spots in order to have the insurance and assurance of stand-by participants.
For example: Your intended research quota is 10 participant interviews. You purchase 12 quota spots and book in 2 stand-by participants. You inform these 2 participants that the session may not go ahead if they are not needed but they will be CONFIRMED just to be ready