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Targeting Demographics with Screeners
Targeting Demographics with Screeners

Here's how to target the right people for your study with screener questions!

Updated over a week ago

Screeners are key to capturing the info you need from participants. Making sure you are asking the right questions helps target the people you need for your research

Here's a list of Demographic Information included on Askable so you're across what needs to be asked (or not) to successfully target your chosen demographic πŸŽ‰

πŸ«±πŸΎβ€πŸ«²πŸΌ Tier 1 - The Basics

The great thing about Askable is that we've got your back when it comes to the introductory details that you need to know about a participant so you don't need to spend time collecting such data.

For a General Study at a standard incentive price, you will be provided these basic info by default

  • Participant Name

  • Age

  • Gender

  • Location

  • Phone Number

  • Email Address

  • Device Tech Check (a laptop check to ensure the participants' device is all set)

  • Voice Sample (a short voice clip to give you a glimpse of the participant)

Apart from the these, you will also get the below complimentary information if selected:

  • Language Fluency

  • Marital Status

  • Education Level

  • Employment Status

For a Professional Studyat a premium incentive price, you will be provided these occupational information on top of the basic info mentioned above:

  • LinkedIn Profile (If linked by participants)

  • Executive Level

  • Employment Industry

  • Job Title

Note: Participants are responsible for updating their profile details according to any life or personal information changes

πŸ“ Tier 2 - Nitty Gritty

Need more info? You'll need to add a screener question.

Here are some common demographic information you can ask via a screener:

  • Sexual Orientation ❀️

  • Ethnicity and Race 🌎

  • Area (metro, regional, rural) πŸ™οΈ

  • Languages Spoken πŸ—£οΈ

  • Tech Savviness πŸ’»

  • Living or Family Arrangement 🏑

  • Income Bracket πŸ’°

🫡🏻 Tier 3 - Tailored to You

Anything specific to your research or project? You guessed it, you'll need to add a screener!

Here are some examples of what is commonly specific to your brand:

  • When was the last time you shopped online?

  • When was the last time you logged in to (your brand's platform)?

  • Which of the following rewards programs are you subscribed to?

  • Are you responsible for making purchases and decisions at work?

  • What is you're preferred device when using (your brand's platform)?

You get the gist πŸ˜‰ For more tips or advice on screener writing, feel free to chat to our team via the Live Chat or get matched with an experienced Askable Plus researcher that can help with this

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